Keyword Research Tools

A keyword is a significant word or term that is used to define a topic.  In Internet Marketing a keyword is typically used to define a concept to be developed online.

Keyword Research is the task of locating relevant keywords for your website.  There are 3 aspects to keyword research: Discovery, Determining Return on Investment(ROI) and Competitive Analysis.

Discovery

Discovery is simply determining the keywords that exist on your specific web page.  A keyword research tool is used to find the keywords that are being used on a specific site or page.

The Google Adwords Keyword Tool  will provide information about the terms that Google thinks are key for the page.  Relative search volumes can be found here but these are not accurate numbers so use the values in this tool only as a guide.

At the top of the Google Adwords Tool there is a window for the website URL.  Enter your website’s URL or a specific page URL, select exact match from the boxes on the left side then click search.

The software will determine  the keywords that are being used on your website or webpage.  You can now save the list and do additional analysis on each keyword to determine the relative merits of each keyword or keyword phrase.

Return on Investment (ROI)

Determining the Return on Investment of a Keyword helps you to understand which keywords to target.  How valuable is a particular keyword term on your website.

Google Adwords can provide you with a Pay Per Click value for your chosen keywords.  When you are looking at Pay Per Click (PPC), the return on Investment is very important to determine.  If you are spending more for your ads than you are getting back you either need to adjust your ad for higher click through or target them better to lower your cost per click.

The calculation for Return on Investment is fairly simple.  Identify how much a click costs you, Find how many clicks are required to make a sale, Identify the cost that you are paying to make a sale, finally determine if the amount that you are getting from the sale is less than the cost of the advertising.

Clicks*Cost Per Click=Cost of Advertising       Cost of Advertising<Value of a Sale

Google Search Results

The Wealthy Affiliate Keyword tool provides a number that actually reflects the number of searches. The Google results for a keyword search are skewed.  In the Google results all of the related or similar keywords are reflected.  This means that the number that is displayed does not reflect the real number of searches for a specific keyword.

The Wealthy Affiliate tool with its proprietary algorithm returns an accurate number.  This means that you will get an accurate account of the results and can be confident that the terms you search are providing valuable results.

A paid tool that is separate from Wealthy Affiliate is  Jaaxy.  This tool was designed by the same people that created the custom algorithm for the WA tool.  The results are accurate and the enhancements that Jaaxy provides are well worth the modest monthly fee.

Competition

Competition for a specific term can be found in several ways.  It is important to note that the number returned in a standard Google search is not an accurate representation of the competition.  Google includes the number of what they call similar results to their result.

To obtain a good result from Google, you must go to the last page of the search results.  Scroll to the bottom of the results page and click on the last page number.  Repeat this until the final page is reached.  This will indicate that there are a certain number of competing pages.  This is a good result.

A much easier way to find this number is to use the WA keyword tool.  There is an entry for the keyword that indicates the relative competition for your term. The WA Keyword Tool does all the difficult paging down for you and just returns the end result saving hours of time chasing the actual Google result.

Jaaxy provides a number directly that identifies the number of competing sites.  It also searches all of the search engines (not just Google) to present you with a more accurate result.

The Wealthy Affiliate keyword tool has the results of all of the Search Engines included in their result.  The relative competition, article power and KQI(Keyword Quality Index) are returned.

Two other categories are also available if more detail is needed.  The “spy” and “dig” terms are available for clicking.  The “spy” option will show you the top 10 websites that use the search term.  This can assist with optimizing your own site around similar concepts.

The “dig” option will perform an additional search using a new term as the basis for the search.  An example is this; initial search ” keyword”: one of the terms returned is Keyword search. Digging “Keyword Search” supplies “Keyword search tool”, and deeper, Google keyword search tool.

With some digging around the term adword keyword tool is located with a high search volume and low competition.  This would be a good term to target for an article or add to a page to increase its ranking.

Another alternative if you are finding that your current keyword tool just doesn’t measure up to your needs is Jaaxy.

This new keyword tool has been totally redesigned to get around the problems that Google recently caused most of the search engines.  This keyword tool provides the search results, gives an estimate of the competition,  shows the competition for your terms, and will search for a domain related to your search.

There is nothing missing from this NEW KEYWORD TOOL.  For a small monthly fee this is the best tool you can find.  If you want to try before you buy, a 30 search trial is available just to get a feel for the tool.  It is fully functional with no limitations.  Give it a try.

4 Comments

  1. Kyle

    There are two things that I focus on when doing keyword research:

    (1) Keyword Competition. This means the real # of pages that have the “exact” search term in Google. I am for under 300 QSR (the ultimate metric) within Jaaxy.

    (2) Traffic. It just has to be getting some traffic, I typically aim for at least more than 50 searches per month.

    And besides that, the keyword should be relevant. Far too many people get caught up in silly graphs and meaningless data when in actually the keyword needs to make sense, should be low competition, and should get some traffic. That is it!

    Reply
    • C Hughes

      I agree, without a good number of searches you are flogging a dead horse. If too many others are targeting the same term this also makes promotion of the term somewhat useless.

      Thanks for pointing out the optimum levels for Competition and Traffic.

      Reply
    • Mark

      Agree with you, however I think going after a keyword that has more than 400 is doable especially if there is good traffic searches for it. It means writing a great article 1000 words plus with a good socializing campaign to give it momentum. However if starting out going after ones under 300 would be a good bet.

      Reply
      • C Hughes

        You can focus on ranking your posts and pages or ranking your articles. If the keyword that you are targeting has a large competition, you will need to focus on ranking the keyword and not the asset.

        If you stick with lower competition keywords you can focus on ranking the asset and not the keyword.

        Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses cookies. Find out more about this site’s cookies.

Pin It on Pinterest

Share This