The choices can be daunting. You don’t want to sell everything that is out on the marketplace, you just want a small piece of this marketplace. This is called a niche. It is some small piece of the whole that can be specifically targeted with your campaign.
When you have located your niche you can focus on just this segment of the population and provide them what they need.
Locating a Niche
How do you identify a Niche? There are many tools to do this but the most effective one is your own brain. Think of something that is familiar to you. What is it that really gets your blood boiling? Are you passionate about it? This will probably work for you.
Money can be made in any niche. Some are harder to work with than others. Some niches have huge competition and will require a special direction to break into these niches. Do your keyword research, identify keywords that have good search volume and low competition and focus on these terms to promote your product and you should do well.
Broad Niches vs. Focused Niches
When starting out most marketers will choose a broad niche, something like Golf or Skiing are broad niches. You will want to find a small piece of this market that can be specifically targeted. The Golf broad niche can be segmented. Golf clubs, Golf balls, Fixing your Golf swing, The best golf courses in the US, these are all sub-niches that are much easier to target.
The Skiing niche can also be broken down into sub-niches. Pieces of the market like types of skis, Ski Vacations, Ski areas in Vermont or downhill vs. Cross-country skiing are all examples of the sub-niches available from the broad skiing niche.
Inside Wealthy Affiliate, there are tutorials and video lessons that show exactly how to complete your niche research. One member, in particular, has created a series of webinars (Called Live Video Courses) that take you from the research phase of niche research all the way through creating a web page and driving traffic to your web page. To get access to the resources available inside Wealthy Affiliate click the link and sign-up for a free account.
Niche research is one of the cornerstones of Internet Marketing. This topic is covered in detail within the pages of Wealthy Affiliate. The resources available at Wealthy Affiliate make up a learning experience that is unparalleled in this industry. The concepts are easy to understand and the many different views put together a learning experience that can be understood in short order.
When you are getting started with Affiliate Marketing one of your first tasks is to decide what it is that you want to blog about.
There are three typical ways to determine what it is you would like to work on.