The last few tutorials have been all about how the formatting works.  I thought it might be helpful to show you a real world example.  In this tutorial I walk through how to format a page and add headings to the page.  At the end of the article, I show you how to add a link inside your page that will take you to another website.

 Show Notes

The demo site that was used for this training can be found at

Would you like to create your own Free site to follow along with this training?


00:20     Keyword
00:54     Distraction Free Editing
01:18     Adding Paragraph Breaks
01:40     Adding Headings
02:10     Formatting the Headings
02:58     Adding a link

Video Text

In the last video I went over how to work with the page editing icons.  In this tutorial I will discuss how to format the content that we have entered into this page.


You will notice that I have chosen the keyword “learn WordPress quickly video tutorials” as my keyword.  This appears inside the title for the page, it also appears in the second sentence of the content.  I do not repeat this anywhere else in the article.  You may note that in the final two sentences I did use parts of the keyword.  Learn WordPress and video tutorials are used.  These are not the keyword but they do lend additional weight to the keyword choice.  This allows the Google to understand using their semantic search what the article is about.

Distraction Free Editing

I’m concerned with formatting in this particular article and as such I have no reason to click on other parts of the WordPress environment so I’m going to enable distraction free writing.  This is reached in the upper right-hand corner of the editor box, you will see what looks like a small square with four arrows in the shape of an X. when you click on this, it removes the right and left columns and provide you with distraction free editing.

Adding Paragraph Breaks

What I would like to do is make this sea of text more readable.  First, I would like to break up the content into 3 to 4 line paragraphs.  I would like to add some white space into the content.  I will find good places to break the content locate my cursor in front of the content and hit enter.  This will add a line break.

Adding Headings

When this is complete, I will examine the content in each paragraph and come up with a descriptive heading that will identify what the paragraph is about.  What we would like to do here is help people to be able to scan our article.  People may read your article in depth, but in general, readers on the Internet will scan the content first.  Headings help make this easier for them.  Anytime you can make it easier for your reader you are helping them understand your information.

Now that I’ve created my headings, I have to decide what heading level to make them.  In the second line of my icons, you’ll see the word paragraph and a drop-down box or I can go over to formats and click on headings in the drop-down.  These will present me with heading levels that I can choose.  By default WordPress creates an H1 heading for the title of a page or post.  I will then create H2 and possibly H3 for subheadings.  You can see that the formatting for each of the headings makes them stand out, but does enable some differentiation.  Using these headings will also notify Google of the important points in your article.

Adding a link

In the final paragraph I have provided a quick instruction on how to get your own free website so that you can follow along and experiment with the features in WordPress.  There is a nice place to provide a link that jumps over to the website creation tool.

I would like to quickly show you how to add a link.  This could be to an external website or to another page inside your own website.  There are even options to jump in one place on the page to another.

To create a link highlight the text that you would like to link.  In the top line of the editor  there is a chain-link icon,  Click on this icon and a window will open that provides you a place to enter the URL of your destination.  You will note that there is a small checkbox underneath and the place to put a title.  If you are leaving your website and going to another website, you will want to check the box that opens in a new tab.  The Linked text is the text that you highlighted in your content.  If possible use your keyword to link or a similar term. When you are finished click Add Link.

In the next tutorial I will go over the post editor.  There are a few differences from the page editor, but in most cases, everything is similar.  I will discuss the differences so that you can understand when to use posts and when to use pages on your website.

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